Frustrated by the lack of authentic representation of African women in media and advertising, Chule Gobodo co-founded Brainbow Conscious Creatives with two of her film school classmates. Their focus is connecting brands to African women through authentic storytelling.
And everything they do is driven from LOVE – an unheard of concept in the business world. And even more unusual is a Creative Agency, owned and managed by three young black women film makers. As Chule says “We don’t do business as usual. At Brainbow, we do business unusual!
The South African company has been making waves in the creative ad space since being founded less than two years ago, and is ranked 7th in the world by the Mobile Marketing Association Awards for best creative agency for business impact. To put this in context, Ogilvy which is on largest creative agencies in the world is ranked 6th.
Chule and her Brainbow co-founders are also the creative minds behind the platform “The Economy of Women“, They felt compelled to address the crisis of confidence that many African women face. Their goal with the platform is provide women with an online community, where they can grown and support each other.
And love being at the centre of everything she does, Chule also has a personal platform called ‘Chule, the Love Activist’.
Chule comes from a lineage of achievers – in 1987 her mother, Nonkululeko Gobodo was the first black female Chartered Accountant in South Africa.